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The Diet Industry Hook andthe Overweight Person's Dilemma

Yo-yo dieting is a term that describes someone who is constantly going on and off various diets. They lose some weight, return to normal eating and then go another diet and start the roller coaster all over again.  This is just what the diet industry hopes for because one of the main stays of their success is the yo-yo dieter.

The Diet Industry Hook andthe Overweight Person's Dilemma
The truth is, diets and the entire diet industry is flawed, because diets don't work, they are a temporary solution, a band aid that rarely addresses the core issues. Ultimately, the goal should be to focus on a weight loss plan that encourages permanent lifestyle changes that will result in a fit and healthy body forever.

Terms like “I'm going on a diet” or “I can't wait to get off my diet to eat that cake” and others support the fact that diets are just temporary states for people who might lose some weight, but in the end will just go back to “regular” eating, regain the weight and then some and then look for an all new diet that “will work this time.”

Fascinating Diet Statistics

ñ 68% of adult Americans are overweight or obese.
ñ Americans spend $60 billion on various weight loss programs each year.
ñ $95 Billion is the annual revenue of the U.S. weight-loss industry, this includes, weight loss surgeries, diet books, diet programs and diet drugs.
ñ 108 million people are on diets every day.
ñ On average most people try 4 to 5 diets per year.
ñ The #1 New Year’s resolution for the past 4 years is to lose weight.
ñ 1 hour is spent on daily exercise by those who lost at least 30 pounds and were able to keep it off for more than 5 years.
ñ 220,000 people who were morbidly obese had bariatric surgery for weight loss in 2011.
ñ Celebrities make anywhere from 500,000 to $3 Million for endorsements of weight loss programs.
ñ Celebrities earn an average $33,000 for every pound lost in the program they endorse.
ñ 1/4 of all US men are on a diet.
ñ 1/3 of all US women are on a diet.
ñ About 90% of all dieters will regain the weight and even more than what they started with when their diet ends.

Side Note:The more one yo-yo diets the more the body goes into hyper defense mode and begins to store fat in the anticipation of starvation, so in the long run and over a lifetime people weigh more than when they started in the first place.

Side Note:People consume an average of 150 pounds of sugar per year. Sugar causes chaos in the body, it spikes blood sugar levels causing out of control cravings, it has no nutritional value and it causes a cocaine life effect in the brain that creates a tangible high that is addictive.

Sources: Center For Disease Control Diet Statistics; National Weight Control Registry; Jo Piazza, author of "Celebrity Inc.: How Famous People Make Money; American Society for Metabolic and Bariatric Surgery."
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